The New 8 Hour Energy Shot!
Monday, March 1st, 2010 Subscribe To Our Feed
In a time where people will go the distance to save a couple cents per-gallon on gas, there’s a flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola - energy shots.
More and more people are turning away from $3 cups of coffee, and picking up these $3 2-ounce energy shots - and most of them taste horrible.
The energy shot market is expected to double this year, to $700 million in sales - and a majority of those sales will be of Living Essentials’ 5 Hour Energy shot, the first energy shot on the market.
Other companies have sprung up, in an attempt to capture some of this new energy drink market - products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy are all competing to tap into the energy shot world.
8 Hour Energy, though the name is similar, has taken the industry a few steps further. While the others merely contain caffeine, it includes Acai, Goji, and Tahitian Noni - three popular berries known for their dietary and energizing properties. These berries are normally only available at high-end health stores at upwards of $40 a bottle!
Aside from the health-benefits, The Mr Energy 8 Hour Energy shot contains no calories or carbs, and it tastes great!
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top ranked health and fitness instructors in the world.
In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8 Hour over any other energy shot. Other groups were given samples of the Mr Energy 8 Hour Energy shot, and returned with overwhelmingly positive reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a senior majoring in Finance.
“Mr Energy 8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox, a grad student in the UF School of Dentistry.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, 8 Hour Energy’s developer, is confident that their product is superior. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.
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